Inside the Titleist Ball Plant III

My parents love golf. Well, more accurately, my mother loves golf. My dad appreciates nice weather and an opportunity to have a cold beverage. My mom probably resents the fact that she couldn’t raise me to be a golfing phenom, like Tiger Woods or the now more relevant spate of Korean golfing prodigies. She’s a true tiger parent.

Despite my reluctance to enjoy the sport, I do have an appreciation for it. So, seeing behind-the-scenes at the Titleist Ball Plant III (what a name) I couldn’t help enjoying myself. I still find it strange that people pay $15 for a sleeve of three pastel coloured erasers, wrapped in urethane, only to launch them into a nearby bush.

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