Vero Watch Company

An interesting indie (micro?) watch brand that are ambitiously producing their dials, cases and soon to be hands in their facilities in Portland, Oregon. The fact that they’ve been ambitious enough to bring manufacturing in-house cannot be underscored enough. Most modern manufactures, including bigger Swiss brands, outsource production of nearly all their watch components and I haven’t come across any Kickstarter watch brands that aren’t mostly modular, prefabbed assemblies from China. There’s nothing inherently better about in-house production, per se, but it is cool to see a small team take it on. It's just so much easier to do it the other way.

Personally, I’ve got my eye on the GMT but I do hope they offer a non-DLC or plain steel version.

Check out the video from Worn & Wound on their production process below.

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