Great read from Benedict Evans, as always. VR seems like it's perenially bursting out onto the scene; this time VR is here, we were just waiting for the technology to become available to make it more than a small niche of users looking for entertainment (e.g., games, or cinema). I'm largely in agreement, that there appears to be no fire, despite a great deal of industry smoke. I'm not a skeptic, I would love for the VR and AR experience to live up to their potential. Yet, it is clear that there's some consumer behaviour that appears to be blocking greater adoption, be it the applications, the hardware, or something cultural, perhaps.