Andrew Kaufman on Content Farming

I don't pretend to have any great insights into how to fool-proof your content strategy or how to avoid the wrath of an angry search engine, but I do have enough experience to know that, in the end, it really is just about the value that you provide your users. As soon as you start compromising on quality and oversight in an effort to maximize profits, you open yourself up to the possibility of a severe backlash. You might get away with it for a while and it may end up making you money in the short term (or allow you to stop eating Ramen for every meal), but it won't keep you full forever.

It seems that nearly everyone is ready and willing to tell you the value of producing quality content but to hear this same advice from a person well versed in the opposing doctrine is rather gratifying.

(via Danny Sullivan)


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