Adam W. King:

But at some point, the appeal of that smiling veneer starts to cheapen. The quippy sunshine, the meticulous personal branding, the glowing breakfast reviews — they have to be balanced with something real and substantial.

His short discussion of social media, in light of the recent "flood" of ultra-personal written works should serve as a consideration for all that communicate via the internet. Obviously the weight that "personalization" would carry through mediums like twitter are limited by the constraints of the method, however, small doses of real personality should concentrate over time into something more substantial.