I've added the The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis to my reading queue but the synopsis from Tamsin Shaw highlights a grim trend: the injection of behavioural psychology into everything. I'm not here to preach the dangers of Big Data and a culture of analytics motivating business—in this case the business of politics—but it is a trend that we should be keenly aware.
A consequence of learning how we are motivated is an understanding of how to actuate those basic instincts. So it only follows that someone would eventually put that understanding to work. It makes sense, right? Even if that consequence feels morally repugnant, we should assume that it will make it out into the world, thus, we should live our lives accordingly.