I think it’s great to read a report of a legacy media company making headway into the digital frontier. The interesting lesson they’ve taken from their analysis, which seems rather obvious upon reflection, is to focus on their most loyal readerbase to generate revenue and growth. Too often, growth-above-all-else seems to be the focus of innovation, rather than focusing on what is already paying the bills. While I do not have many digital subscriptions for news, reading this report has given me cause to reconsider The Times.