Oliver Miller:

When it comes to an article, what AOL cares about is the title, and the “keywords” that will make the article more likely to show up among the top results on Google. You type phrases into “Google Trends,” and it suggests the most popular combination of words associated with that topic. You then stick those words into your title and first paragraphs. Rinse, wash, and repeat. The article itself was just ballast.

(via BoingBoing)