Stu Maschwitz:

After looking at the Best Buy version, the correct version looks positively sad. This is why we don’t taste Pino Noirs after drinking a Doctor Pepper, and why you can’t compare TVs in a store. At Best Buy, you’re not comparing TVs, you’re comparing settings. It’s not just that TVs in stores are too bright, too colorful, and too blue—they are clawing over one another to display the brightest, bluest, and most saturated image on a wall of 300 competitors.

Having worked in a big box electronic store I can fully attest to the absolutely awful in store settings. The worst part, people come specifically looking for those television sets that make movies look that way. It's a strange form of stockholm syndrome.